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A closer look at Sonny Dykes' firing: 30% Cal ticket renewal drop

The main reason is reportedly financial.

NCAA Football: California at Washington State James Snook-USA TODAY Sports

There have been several explanations thrown around as to why Cal decided to fire head football coach Sonny Dykes, but according to an article in the San Francisco Chronicle, the biggest reason is financial.

Phil Matier and Andy Ross report that season ticket renewals are down more than 30 percent from this time last year. They estimate that could cost Cal $2 million.

Of course, the athletic department is already struggling financially, as is the entire University. Matier and Ross report that Cal’s annual sports deficit is about $21 million and the school’s overall deficit is at $110 million. Football is the major moneymaker for just about every athletic department, and it’s clear Cal needs to generate more excitement around the football program.

As you probably remember, Cal nearly eliminated five athletic programs in 2010, including the baseball team. Now, according to the Chronicle, it appears those programs could be in jeopardy again:

Cal needs to make a hire that will excite the alumni and hopefully boost season ticket sales. Of course the best way to do that is to win on the field, something that Dykes could not do consistently.