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The New University Of California Logo Still Exists, Which Means It Must Be Destroyed

The University of California leadership, headed by president Mark Yudof and approved by the Regents, are the ones to blame for the new UC logo.

The UC logo trolls on and on and on...
via Redonkulous Bear

With over 37,000 signatures (keep on making sure people sign up!) and over 2000+ Facebook likes on our first post on the subject (seriously, no one reacted this strongly when our head coach was hired or fired), it's clear the UC logo is not something that any of us are ready to accept.

Here are the latest updates from LogoFAIL 2012.

It's unsatisfactory to believe this was the best possible thing the University of California could come up with. What is even more unsatisfactory is that the UC logo was designed at no cost.

UC system spokeswoman Dianne Klein said that critics wrongly assume that UC is eliminating the traditional symbol. In fact, that will remain on all diplomas and official correspondence such as presidential letters, among other uses. But she said the old logo does not reproduce well in small size on Internet pages and that UC wanted something more visually contemporary and versatile, especially for online efforts to seek donations and recruit applicants.

“Like anything with design and change, people have opinions,” Klein said. She added that alumni, students and parents were consulted about the new design, which was created by an in-house design team at no extra cost to the university.

Obviously, I'm not a fan of wasteful spending, but if you're going to put something together that is designed to be our flagship icon, you better make sure it's a first-class design. Shockingly, the final product seems to reflect something that was produced at zero cost. Who would have thought.

It's quite clear that the logo here is the fault of the UC leadership that we get this tawdry piece adorning our walls. It starts with President Mark Yudof and the Regents who govern the University of California system. Here are the names of the Regents and their public profiles.

Richard C. Blum

William De La Peña, M.D.

Russell Gould

Eddie Island

George Kieffer

Sherry L. Lansing

Monica Lozano

Hadi Makarechian

Norman J. Pattiz

Bonnie Reiss

Fred Ruiz

Leslie Tang Schilling

Jonathan Stein

Bruce D. Varner

Paul Wachter

Charlene Zettel

Please direct your criticism upward at the university leadership, starting with president Mark Yudof. Contact him via email at and talk to him on Twitter, and let them know how displeased you are with this logo. Do the same with the regents by flooding their inbox at; find their contact info here and voice your displeasure.

We demand they put together a first-class effort in creating a first-class logo for the greatest public university system the world has to offer.

Here is the statement from Jason Simon, the University of California Director of Marketing and Communications:

"First and foremost, we are gratified to see so many people who care passionately about the University of California. Feedback, and dialogue, are essential in a university setting and we are paying attention. While doing so, it's important that we provide some more context to people who are coming to this issue completely cold. This is not an either/or situation — we are not trading in the seal for the new mark. The seal will continue to be used to represent the UC system. Additionally, this does not replace or take the place of any campus identities.

The new mark was created as a part of our broader efforts to build awareness and support for all the things that UC does to make California (and by extension the world) better. What we have tried to do is to create a mark that is iconic, flexible, and solid enough that it works to represent the UC system as a whole. The mark can be used in a combination of the various UC blues and golds as well as in a multitude of applications. Seals are wonderful and carry a legacy and tradition. They also signify bureaucracy, staidness, and other not-so-great characteristics. Much of this was evident in the testing and discussion we did as part of the process.

Our challenge is to represent not only the work done on our campuses but also in UC medical centers, agriculture and natural resources efforts, research centers, K-12 preparation and outreach efforts, and even things such as overseeing the state’s 4H program or the University of California Press. And, of course, the longstanding impact of our alumni. People experience the results of these efforts every day but the University receives little recognition for them. This is the message of our Onward California campaign. Much of that is visible if people want to visit There are amazing examples of the ways that UC touches people’s lives every day and we are proud that so many people have visited the site or taken part in outreach efforts over the last several months.

Our students, alumni, faculty and staff have all done a terrific job in raising their voices in support of UC and higher education. We know that we share a common goal of ensuring that the great work UC does is valued by as many people as possible.

We sincerely intend to listen to this feedback and respect what we are hearing."

So apparently, the leadership at the UC Regents have decided that an egg yolk being flushed down a toilet is what was the best possible logo for the modern era. Okay then.

Direct your ire at the Office of the President, not at Cal leadership

In case it was unclear, the office that came up with this brilliant idea is wholly separate from our institution. We should clarify that the new logo is not the new Cal logo, but the new official logo to represent the UC's as a whole. You can currently see the logo on display on the UCOP alumni website.

We should ask you not to direct any ire at Cal or try and withhold donations to the University. There was clearly a failure to communicate between the leadership of the program and the alumni of our universities. Unacceptable, but it's the main system uniting the schools that deserves the brunt of the criticism.

Please take your anger at the creative team and point it upward at the leadership

Obviously, the logo was unsatisfactory designed. But given that we now know the constraints, the logo's creative designers probably don't deserve as much flak. It's the leadership from Mr. Yudof and the Regents that deserves the brunt of the criticism.

More from Simon:

Thank you everyone. You have shown so much passion and our voices are being heard. I would also like to remind all of us to please be respectful of each others opinions. The vitriol and personal attacks being sent to some of the team that helped to design the new monogram is not okay. They care deeply about the university and are greatly invested in ensuring its success. They don’t deserve anger, threats and insults directed at them.

Let us all strive to be positive in our discourse and continue to hold fruitful constructive discussions.

Obviously, we hope none of you are being that personal or aggressive. Considering that the creative team received no funding for this project and their ability to put together the resources to create something greater than this was nonexistent, the blame must be placed upward at the leadership.

Contact Yudof, contact the Regents, and tell your fellow alum to do the same. KILL THIS CREATURE BEFORE IT GAINS SENTIENCE AND PEOPLE START ACCEPTING IT.