"By next fall, California Memorial Stadium not only will be bustling on football game days, but busy all week as a vibrant new campus gateway and a multi-use building filled with both academic and athletic activities. Classrooms, an auditorium, food vendors, a student store, a fitness center and more will inhabit the stadium, which reopened in August 2012 after a $321 million renovation.
In addition, campus tours will originate from a scenic new home for the UC Berkeley Visitor Center, which serves more than 150,000 people a year. The spectacular views of UC Berkeley and the Bay Area from the stadium's club levels will continue to be enjoyed by private, corporate and campus groups that since fall 2012 have rented them for more than 180 special events.
"Our new financial approach to paying for the new facilities incorporates a strategic focus on the diversification of revenue sources to reduce dependency on core sports," said [Vice Chancellor for Administration and Finance John] Wilton, "and thereby increase financial stability over the long term."
Currently, Memorial Stadium serves as home to the Berkeley-Haas Innovation Lab and the Recreational Sports Fitness Center, with several tenants lined up for the near future. Berkeley is considering it to be a "Sproul Plaza East," so just imagine all that hot flyer-ing action!
Of course, some people out there just have to use their poop-colored glasses to view this news. Hi, Wilner!
For all their problems and missteps, the Bears are on the cutting edge in this vital slice of collegiate athletics.
In fact, one could argue they're on the cutting edge because of their misstep with the original financing model for the stadium and training center (combined cost: $474 million).
The Hotline has been critical of Cal athletics on a number of front in recent years, ... [b]ut when it comes to identifying potential new revenue sources, particularly from existing campus facilities—Wilton recently hired a vice chancellor for real estate—the Bears are ahead of the game.
I love that last line—it just reads as "God, you guys usually suck, but I guess you got this one thing right." Love you too, Wilner!
- Quotes from the team about the NCAA Tournament
- All-American Brittany Boyd is a finalist for the Nancy Lieberman Award
- Jorge Gutierrez's first ten-day contract is up; onto the second!
- Cal's young players were integral in their NIT win over Utah Valley
- Statistical notes following the Utah Valley win
- Coach Mike Montgomery, David Kravish, and Justin Powers discuss the first-round win
- A look at Justin Cobbs' development over his Cal career, which he's diappointed to end in the NIT
- The Bears received the NFHCA National Academic Team Award
- Eight players were named to the NFHCA National Academic Squad
Women's Swimming and Diving
- Missy Franklin knows it's important to stay positive
- Franklin, Coach Teri McKeever, and Rachel Bootsma discuss the NCAA Championships; Cal is sending a school-record 16 swimmers and one diver
- Summing up the Bears' performances at Cal's Pro Day
- Can the Bears replace DL Deandre Coleman?
- Sonny Dykes talks to Mark Rogers TV about getting players used to winning and the new coaches
- Athlon Sports' list of the 35 best Pac-12 players of the BCS era includes QB Aaron Rodgers, OL Alex Mack, DB Deltha O'Neal, and RB Marshawn Lynch
- Teams don't seem interested in the transition-tagged Mack
- WR DeSean Jackson is feeling unhappy with his uncertain future in Philly. Could the Chargers be interested in a Cal-WR duo? The Eagles have received offers from the Patriots and the Niners (video autoplays). Teammate LB Mychal Kendricks wants Jackson to remain an Eagle (video autoplays).