"The Pac-12 inked this deal with FOX and ESPN knowing that it would provide the necessary cash inflow to build its network brand. Right now the conference is starting out anew, so it lacks the ability to do things on their own. It needs investors like the TV networks to give them that necessary boost. In many ways, the Pac-12 Network is like the world's largest startup (again, doesn't San Francisco sound great for all of this?). But in the long-run, when the network reaches profitability, it wouldn't be a surprise if the conference decides to air the majority of its content (including the top contests) on its own network and break away from the old cronyism of college athletics. Just like the major professional sports have done with their brands (NFL Network, NBA TV, MLB TV, The Golf Channel, and Scott's old enterprise The Tennis Channel), the Pac-12 Network promises the conference with a 24/7 venue for fans to follow their teams and their conference which will give even the most casual fan a place to follow their teams on a daily basis. No secondary agendas, no ulterior focus, just the Pac-12, all the time." Check out the full story!