START the BG with a Bear Territory Chant, stadium wide.
Having this chant only used at the very end of a winning game does not convey the message properly. It is not Bear Territory if we win. It IS Bear Territory.
I think the idea speaks for itself: Show Memorial Stadium is Bear Territory from start to finish.
BTW, this is Cal's traditional "Our House" yell. I would love to see it used to show teams coming into Memorial that there is no doubt who's territory they have wandered into.