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Pac-10 Secures Rich Deals With Fox and ESPN

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The Pacific-10 Conference will start its own network on cable television in 2012 but will also sell most of its marquee football and basketball games to Fox and ESPN for about $3 billion over 12 years, more than quadrupling what the two companies have been paying. It is the richest conference deal ever. The Pac-10, which is expected to announce the agreements Wednesday, is following the media model of the Big Ten Conference, which in 2007 created its own network and negotiated a 10-year, $1 billion deal with ESPN. But a critical difference between the conferences’ deals is that the Pac-10 will retain full ownership of its network.

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