Thirty four years ago a twenty one year old student-athlete named Joe Roth lost his battle with melanoma. Joe was the starting quarterback for the University of California and a damned good one. Chosen as a 1976 pre-season Playboy All-American, Joe played his senior season at Cal suspecting that the cancer he faced while attending Grossmont Junior College had returned. Joe never complained and continued to live the final days of his life with one driving force, “Don’t Quit.”
Since Joe’s death there have been numerous movie attempts to tell his story and to share his powerful message of living in the moment. Newspaper reporters, screen writers, and major Hollywood film studios all failed in figuring out the right formula for capturing Joe’s story. Their attempts strayed from telling the real Joe Roth story and the impact his life has had on family, friends, teammates, and college football fans across the country.
On May 1, 2009, a few Cal grads met at Henry’s in Berkeley with hopes of discovering a new way to bring Joe’s story to the big screen. The idea of making a documentary, an option that had not previously been considered, was soon agreed upon. With the blessing and backing of the Roth family, the project was given the green light. Today, a feature length documentary detailing the faith, humility, and courage of Joe Roth is in the final production stages.
You can now catch a glimpse of the story that’s taken thirty four years to come to life. The documentary’s trailer is now available for all of Joe’s fans to see.
Learn more about Joe.
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