Cal Women's Basketball Tip-Off Event 10.2.11
Joanne Boyle brought a lot of success to Cal. Consistent winning. Repeated trips to the NCAA Tournament. Winning the WNIT. However, last year she abruptly left for Virginia. Into her shoes stepped former assistant Cal coach, Lindsay Gottlieb. Although Cal fans had some knowledge about her from her previous stint in Berkeley, the question remains about how she will continue the winning tradition at Haas. Will she be able to build off of the years of great recruiting? Will she be able to take a team without any seniors to the NCAAs?
Yesterday's Tip Off Event was the first opportunity for Cal fans to meet and greet the players and Coach Gottlieb with her staff. It was our first opportunity to get to know Coach a little bit better and eat some free food!
After the event, I can report back to the extended Cal fanbase that we will have a tight knit WBB team in 2011-2012. Now, I don't know if sharing a lot of laughs and being incredibly personable in October will translate to tons of wins in January, February, and March. Certainly, nobody does. But being able to see the chemistry of the team in action and listen to Coach Gottlieb's vision for the team has me believing!
Join NorCalNick and myself after the jump to see more photos from the event and listen to why we believe that Coach Gottlieb can build upon Coach Boyle's atmosphere of success at Cal. GO BEARS!
TwistNHook: When NorCalNick, AEE07, and myself got to the event, it was part of the meet and greet section of the event. That was from 3-4 with the program lasting from 4-5. Being the anti-social introverts that we are, we didn't interact with many other people at the event. However, we did get an opportunity to chat briefly with Coach Gottlieb.
It's always interesting when you get the opportunity to speak with the Coaches or authority figures. They always seem distant, almost mythic, when you just think of them as "Football Coach" or "Women's Basketball Coach." Perhaps it is because Coach Gottlieb is a closer in age to me than Tedford or Montgomery, but I found it really easy to interact with her. She was very personable and seemed like just a regular person. Not some sort of "Coach" distant from us plebes.
She even laughed at a joke I made about the movie Juwanna Mann, so she's good in my book. In retrospect I should have asked her if she had the hamstrings to spend 80% of all the coaches in a crouched position like Coach Boyle. Sometimes inspiration just strikes too late, I guess!
When the program started, Eliza Pierre came out to announce that it was Coach Gottlieb's birthday and that we should all sing happy birthday to her.
So, we did! And Coach Gottlieb was happy!
Then, she talked initially about her vision for the team. Coach wants the Cal team to be one of the most "special" places to play. One of the most "special" places to be a fan. Her goal is to involve the fans to help support the team and continue the winning atmosphere.
They had a video of the team practicing set to pop music. There were several videos throughout the course of the presentation.
Here is the video:
Coach Gottlieb talked about how tight knit the team was. She talked about a retreat at her house over a weekend that really brought the team together. She thanked all the people who helped her put the event together. She thanked all the administrative people on the team who will help her accomplish her goals with the team. She thanked all of her coaching staff and said that she felt that they were a great staff.
NorCalNick: She spent at least 15 minutes just thanking everybody for everything, which was really sweet and humble. Most of the people she thanked were the usually suspects (Director of Operations, Assistant Director of Operations, Marketing people, etc.). But one person stood out. Cal has hired a former marketing director who worked for the Minnesota Lynx and the WNBA as a marketing consultant to help grow the Cal women's basketball brand. Unfortunately, I wasn't taking notes and thus don't remember her name. But she had an impressive resume and it's just another example of an outside-the-box idea from Coach Gottlieb.
TwistNHook: She discussed the Cal Triple Threat program, which is a fan program to help support the team. It is not about donating money (although that is important), but also about being an ambassador of the team to everybody else. Representing the team well and even helping assist the team etc etc. In return, you can get access to practices, pre and post game events, and other great Cal WBB opportunities. All for just $50!
NorCalNick: One of the interesting sounding parts of joining Cal Triple Threat is that they view you as a 'part of the team' in more than one way. I think the exact quote Coach Gottlieb used was "if you want to help, we'll find a way to use you." If you're an engineer and one of the players wants to major in engineering, they might call you for advice! I have no idea how they're planning on managing that, but it's a neat idea. I plan on helping out by writing about the team, but if they ever want to call me and ask for advice on how not to get paid for blogging I'd be happy to help!
TwistNHook: The Director Of Operations came out to discuss how to support Cal WBB. She also implied that audio streams of all away games would be free this year. NorCalNick said that they were charging for it last year. The Director kept saying that they were going to do the streams, but never quite stated if they would be free. I implied from her statement that they "listened to the fans" there that they have changed them from paid to free, though.
NorCalNick: Yeah, it wasn't entirely clear to me either. Certainly the team had gotten complaints from their core customers about having to pay to listen to a road game radio feed. But those same people probably all attend home games, and thus wouldn't have had to pay for home game video. At the very least, free radio is a step in the right direction and would ensure that we can follow the game in some fashion in the last year before the Pac-12 network goes live. I mentioned streams to a staff member, so at the very least they are aware that many aren't thrilled with Cal All-Access.
TwistNHook: Then Coach Gottlieb brought the team out. Each player was tasked with introducing another player on the team and saying complimentary things about them. While some seemed nervous and a bit stressed by the public speaking assignment, most were entertaining and personable. Again, laughing a lot in October doesn't mean they'll win the National Championship or anything. But it can't hurt!
NorCalNick: Sophomore guard Mikayla Lyles started things off by introducing sophomore guard Lindsay Sherbert. Coach Gottlieb said that Mikayla's future is as a broadcaster, a la Rebecca Lobo on ESPN - except she'll be a shill for Cal instead of UConn! Mikayla praised Lindsay's 'do anything to help the team' attitude and her sense of humor
Lindsay in turn introduced junior guard Layshia Clarendon, who 'hates to lose.' She also appreciated that Layshia's serious attitude towards academics. That's why they're in school, after all!
Layshia introduced freshman point guard Brittany Boyd, and in one of the funnier moments of the day, sounded incredibly relieved to have another true point guard on the roster so that she can move back to shooting guard.
Brittany introduced junior guard Eliza Pierre, highlighting her defensive prowess. I know it's not a new look, but I love EP's glasses.
Eliza introduced freshman forward Justine Hartman, noting that she was clearly 'a post' as Eliza looked up at a player who has a good 7 inches on her. She said that Justine is the player that Cal will look to at the end of a close game, because nobody can stop her scoop shot.
Justine introduced redshirt sophomore Gennifer Brandon, specifically noting her intensity and incredible jumping ability on the court, and her incredible kindness off the court
Gennifer introduced Sophomore guard Afure Jemerigbe out of Stockton.
Foo got to introduce us to Junior Tierra Rogers, an extra coach during games and practices, and a great listener off the court.
Tierra introduced Avigiel Cohen, emphasizing multiple times that she likes to talk (which was not denied by Avigiel) and praising her leadership skills. Both on and off the court, players have learned from the fresh perspective she brings as a foreign player.
Avigiel introduced the only other non-Californian on the roster, freshman guard Erika Johnson out of Seattle. She's impressed with the height and length she brings as a guard.
Erika introduced fellow freshman Reshanda Gray, a forward from L.A., and based on their interactions I think they've become fast friends. Reshanda has an infectiously gregarious personality and Erika also mentioned that she hates trying to rebound against her.
Reshanda introduced junior forward/center Talia Caldwell, and thanked her for helping her learn her position as one of the veterans on the team.
TwistNHook: Then, Coach Gottlieb came back out and continued discussing the Cal Triple Threat program. She finished up talking about her goals for the team. She talked about how they are going to try to be as transparent as possible. Photos. Videos. "Have the iPhones rolling" she said about giving behind the scenes access to the players. Really helping the fans feel invested in the players and the team.
She announced a website, ThisIsCalBasketball.com. This site would be where fans can go and learn more about the players and see the process of the season unfold. They had a video of some of the activities that is going to be on the site. Photos. Videos. Not sure what else. We will find out on October 24, apparently. It is an ambitious goal, but I hope it works out. Here are a few scenes from the video:
Finally, she took some questions. This led to a conversation with some of the players about a dance video of the coaches. This was confusing to a lot of the fans there, who had never heard of the video, so they showed it. It is of the coaching staff dancing around at the retreat a few weeks back.
NorCalNick: I believe it was Brittany Boyd who asked (demanded?) that they play the video, and before finally agreeing to do so Coach Gottlieb said that in the past, she blamed every one of her gray hairs on Devenei Hampton . . . but now she's starting to think that Brittany Boyd and Reshanda Gray are the ones creating gray hairs these days.
Here is the video:
TwistNHook: All in all, Coach Gottlieb laid out a modern twist on the WBB team. It's not just about winning, although obviously she wants to achieve success here in Berkeley. It appears more about helping the fans feel ownership over the team. Building the fanbase, so that Haas is packed and rocking. Making us the fans feel like it's not just the basketball team winning, but us winning, too. We'll see how it all turns out when we get into Pac-12 play in January. But Coach Gottlieb certainly does not lack vision. We hope to do what we can here to support her in her mission to spread the gospel! PRAISE OSKI! HALLELUJAH! GO BEARS!
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Great article, guys. Has Cal done anything similar to this event in past years, or is this something new?
Coach G indicated that this was the first year, but that she wanted to start a new tradition at Cal.
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That's awesome.
But am I the only one that feels that this approach to get fans inversted should also be applied to the football team? Perhaps all Cal sports?
no bear, no care
Cal football does a lot of events like this right? like the coaches tour?
Deposed (and recently graduated!) #1 Indian
They had the Coaches Tour for several years. Joanne Boyle even spoke at the tour one year. However, I think they discontinued it last year or the year before. Perhaps I missed the email or some such thing, but I dont quite remember seeing one for it this year.
I think one of the differences is that Coach G views technology as a tool to better involve fans in the team. Photos. Videos. Twitter. Some of the other coaches might view technology less favorably and be less inclined to use it.
Just compare Twitter accounts. Coach G is on Twitter all the time and interacts with fans. Im not sure the last time Tedford tweeted.
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I meant the transparency relating to behind-the-scenes footage and things of the like
no bear, no care
by EchoOfSilence on Oct 3, 2011 11:41 AM PDT up reply actions
I think one of the weaknesses of the Cal women’s basketball program has been the lack of local support. The Bay Area is a natural home for women’s basketball, but there aren’t really a lot of season ticket holders. If we want to be a perennial top ten team, we need to have the fans like one. Maybe an outreach program like this one will help. Hiring a new marketing consultant will hopefully work, because when Cal women’s basketball was terrible for so many years, I think we lost a lot of fans.
Now that Brittany Boyd is on the team
We should have a bit of an influx from nearby Berkeley High.
no bear, no care
by EchoOfSilence on Oct 3, 2011 11:42 AM PDT up reply actions
The Bay Area is a natural home for women’s basketball
Just curious, why do you think this?
Deposed (and recently graduated!) #1 Indian
also prior to Monty
the ‘furd WBB routinely out drew the men’s.
Go Bears Go
by Rocksanddirt on Oct 4, 2011 11:57 AM PDT up reply actions
Those are some really good-looking chips
Just the right thickness, good color. I’m getting hungry…
Great writeup, by the way.
"Some people watch adult videos on their computer - I go to YouTube and watch Jahvid Best highlight clips. That’s what gets me going."- Jim Schwartz, Detroit Lions head coach
Thanks Twist
For this great write-up and for eating all the free food for those that couldn’t make it.
Am I known as Cugel the Clever for nothing?
I like the fresh feel of the team
I don’t get the feeling this same sort of presentation would have happened with Coach Boyle at the helm. I don’t KNOW that to be true, but she always struck me as intense even when she didn’t need to be…… Fair?
I'd like to smell the Roses before I die.
To be fair....
I think Joanne is a very different personality type than Lindsay. Boyle was a good coach but she is, by nature, very very shy and I think public speaking, outreach, etc. was/is the last thing in the world she likes to do. Lindsay is the opposite and will be a great promoter for the team (and good coach on the floor….Dev, Ash and Lexi all credit Coach G with much of their development at Cal).
Comment and question...
Great event.
Amazing change of pace…..
How can they already be practicing? I thought they can’t roll the ball out there for another 10 days?
I think they were summer practices or “unofficial practices” or something, I do not know.
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Wow
Those coaches just made me feel so damn old with their rap dance!
How the hell old is Coach G? 31-2 or so? Wow.
Marketing
Sounds like Cal realizes that they need to forget about revenue in the short run in order to gain more in the long run. I get the sense that if they give stuff away for free right now, do WHATEVER they can to generate a larger and more enthusiastic fan base, they stand a greater chance of making Cal seem like the kind of place recruits will want to come to (thus the young hip rap dance which says, “see how much fun we are having here?”), then they can start charging for things down the road.
Give ‘em email addresses for free, earn money on the ads when they go to your site.
Give ’em the phone (hardware) for free, earn money on the usage charges.
Give ’em a winning team, and they will pay to watch.
Charge fees coming off a disappointing season, and they will vanish and you won’t collect anything anyways.
Question about this quote
In your other recent post about this team, Nick, you quoted Cohen:
We lost by thirty or something like that, and I was so mad. I thought to myself, I would give everything just to play on the floor right now, and I felt that some of the girls just… Sometimes I felt like, oh, you just play because of the scholarship. You don’t understand the fact that you are in a Cal uniform, you know?
I had read that elsewhere previously, and I just wonder who she was talking about. I can’t imagine it was Ndaiye or Federico, who both persevered to get on the floor last year. Doubt it was Sherbert, as she appeared to play with lots of effort. Couldn’t be Lyles or Afure, as they didn’t get on the floor enough to generate such a comment. Clarendon? I don’t think so – she also played hard, trying to do whatever she could. That leaves Pierre, Caldwell or Stallworth? I can’t imagine her making a statement critical of Pierre, as she is simply likely (in my opinion) to take over her starting spot. That would be cold blooded. And Caldwell…. She led the team in rebounds, which takes effort. Stallworth? I guess I heard she sometimes was accused of playing without heart. While she was a vital piece of last year’s team, leading them in scoring at 13.3, just ahead of Clarendon at 13.2, she was a full 2.2 rebounds behind Caldwell (8.6 vs. 6.4).
Anyways, Stallworth left the team almost immediately after the season ended, and that is a sign of unhappiness. So, I’m going with Stallworth.
OUCH, Cohen. That stings. Maybe keep it in-house next time.
I don’t think it was anything hidden for those closely following the team. Boyle was pretty candid at times in post-game interviews. There were chemistry issues with last year’s team, and I don’t think it’s fair to single out one or two players. But I do think the team learned from last year, so here’s to a fresh start!
The #1 greatest threat to America: BEARS
Gennifer Brandon
What is the latest with her legs? Is she ready to play consistently?
I think she is awesome and will be a big difference maker for this team!
Starting and Depth
Here I go again:
By season’s end:
PG: Cohen – Boyd – Pierre
SG: Clarendon – Afure – Lyles
SF: Sherbert – Johnson
PF: Hartman – Brandon (I’m worried about injuries, otherwise, Brandon – Hartman)
C: Caldwell – Gray
Small ball:
Boyd
Cohen
Clarendon
Sherbert
Brandon
This would be a hilarious lineup – run and gun! They might have a hard time in half court defense, but this team could seriously run anyone off the floor. I’d love to see it just for a bit.
Big Ball:
Too many unknowns for me here. How are the highly touted Hartman and Gray going to adapt to college ball? Or, rather, how long with it take?
But, essentially, you could move Sherbert to the 2, and use 3 of Brandon, Hartman, Gray, Caldwell at the 2 Forward spots plus a true post. How about 3 posts: 2 low and one high at the FT line. If Sherbert and Cohen, who are both listed at 6 feet tall, can bust 3’s to draw the D out, that could be interesting. Brandon probably has the athleticism to help guard a smaller wing.
Whatever it ends up being, this Cal fan is excited! In fact, like last season, I am looking forward to the women’s team with more excitement than the men’s team. But I am confident this year’s team will provide an upside surprise, rather than last year’s downside disappointment!
You don’t expect Pierre to play much at all? I think she could be a good reliever to show something really different defensively.
by paleodan on Oct 4, 2011 12:57 PM PDT via mobile up reply actions
No. Not really.
I watched defenses sag and we played 4 vs. 5.
I would pray that she would shoot, just to keep the defense honest.
Then she’d shoot from inside the elbow (that’s how far the sag went), and she’d miss, and I decided that her basketball career would be short lived.
Hard to win playing time as a short point guard if you can’t shoot the ball.
I hope she really worked on her J this summer so she doesn’t have to be frustrated with people like me, who will gladly be shut up.
I’m not mad at her, just think that the PG slot has long been wide open. And now we have two very viable candidates to step right in there.
I expect Cohen will be really good. But what do I know. I read a little, and watched a bit of YouTube highlight videos.

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