My recommendation to Larry Scott.
The Pac-10 needs better TV contracts, this is Larry Scott's primary task as the still relatively new commissioner. Although, the television situation has yet to be resolved (network, cable, expands, etc.), I do have faith in Larry Scott. Obviously, I have never met the person, but based on the newspaper clippings, he substantially improved revenue from the bowl contracts, is evaluating expansion (it might not be the right move, but at least he is considering it), is thinking of circumventing the rule book to add a conference title game, and has hired a slew of people with experience in television, conference championship games, and building a network. He is educating himself on a broad range of issues appropriately before making any decisions, this gives me faith in Larry Scott.
That said, I do have a recommendation for Mr. Scott. The internet, it can be great. During the NCAA tournament CBS sports had a 24 hour website running with high-quality feeds, live scores, every game, and highlights. Being abroad, this website made following the tournament much easier and more enjoyable. Meanwhile, CBS was able to capitalize on advertisements aired during the game. I suggest the Pac-10 develops a similar website for their games. I realize television networks may be less inclined to pay the Pac-10 for media rights if alternate sources exist. However, live streams of games already exist in the form of Justintv. These streams tend to be of poor quality, but more importantly the Pac-10 is unable to capitalize them. Generating a website, with advertisements allows the conference to receive income from the streams, while providing fans outside the television market high-quality access to the games. Second, if the networks are overly annoyed by this, the live streams could be made available solely to international audiences. Fans throughout the world face challenges in following their favourite teams, and as with the national audience, the conference is unable to capitalize on this following. This website would enable monetizing the internaional fans. Obviously, I don't know the cost to income ratio provided by this website, but the website could also be used to broadcast other sports like woman's basketball, baseball, rugby, softball, basically whichever sports are already recorded. With greater access, fan interest and hopefully support would increase, potentially leading to greater ticket sales for the non-revenue sports.