Interesting points being made here. *ESPN, FOX have shown the most interest, and the Pac-12 has an exclusive negotiation window through April 30, 2011; Comcast is interested too, and they'll soon control NBC. Three very good possibilities for primary TV distribution outside the potential cable network. *The programming schedule would be filled with over 2500 live events from the conference. It's expected all the Pac-12 football and basketball games not televised elsewhere would be picked up which is what everyone has wanted forever. *It would also contain more "premium content" than the BTN, meaning there could be more marquee high-profile matchups. *Schools would contribute all television and other digital rights to the network. *Industry executives aren't sure if the network will succeed like the Big Ten Network. The biggest impediment could be distribution; how many cable/satellite providers would be willing to include the channel in their digital subscription packages outside the West Coast (and most importantly in California?).