"So what I do, which is totally out of character, is I get [equipment manager] Chip Robertson to get me a coach's shirt, which is sort of torn down the middle. And I've got a camouflage shirt and pants under it, and I rip the coach's shirt off and – in pre-game – I pull the pants off. "And I had worked hard for a week – because I can't dance a lick – to do the Soulja Boy dance. And they laughed so hard that they were crying. And I was so embarrassed. And I thought, 'Finally, we're getting some emotion! It's going to work!' "And we stunk. We stunk."
Apparently Mack cranked it up before the 2007 Okie State game. His Longhorns then fell behind 35-14 before rallying to win. Nice job firing up the troops Mayor.
What motivational techniques did Mack Brown do before the Iowa State game? Or the UCLA game?